Our story

Built by graziers, for graziers

AgriEID is a 100% Australian, farmer owned family business. We breed Charbray cattle in the Northern Rivers of New South Wales, and we built the Digital Farm System because we could not find an affordable, simple way to measure how our own herd was performing.

Australian farmer owned

A family business, owned and operated by Australian farmers, with local staff and local support.

Sold direct to farmers

From our website to your farm. No distributor, wholesaler or retailer takes a slice on the way.

Trusted by 15,000+ Australian farmers

And used on farms in Australia, the USA, the United Kingdom, New Zealand and Canada.

Watch

Who we are, in two minutes

Why a family of cattle graziers built its own scales, tag readers and software, and why we sell them direct to farmers.

Who we are, in two minutes▶Play video
The problem we solve

Precise animal data, without the hard work

Small to medium-sized livestock producers face the daunting task of collecting and keeping precise animal data, the data that lifts an operation's profitability and keeps its animals healthy.

AgriEID is a complete, easy to use answer: accurate data you can act on, so you make well-informed decisions and lift your farm's performance.

Our mission

The same tools as the big operations, at a price that makes sense

To empower small to medium-sized livestock farmers with a cost-effective, easy to use hardware and software system that improves animal welfare and farm profitability.

We are committed to helping grass-fed livestock producers compete against industrial-scale operations, and we stand for animal welfare and traceability over mass-produced meat reliant on synthetic hormones, steroids, antibiotics and processed feeds.

How it started

We built it for our own herd first

For years we grappled with expanding our own cattle operation. Affordable systems that could track and measure livestock performance and profitability over time did not exist. What was on the market was complicated and expensive, and still did not do what a small to medium-sized operation needs. So our Australian team spent several years designing, manufacturing and testing a better one: the AgriEID Digital Farm System.

The AgriEID farm in the Northern Rivers of New South Wales

Our Charbray herd

Our Charolais cross Brahman "Charbray" beef breeding operation is in the Northern Rivers of New South Wales.

The AgriEID team

Our team

We design and test every product in Australia's most challenging livestock environments, and every product complies with the National Livestock Identification System (NLIS).

The AgriEID distribution warehouse in Tweed Heads

Our warehouse

Our distribution warehouse is in the Ourimbah Road Industrial Park in Tweed Heads. Warranty claims are processed here, and we keep spare parts in stock for a quick turnaround.

A different business model

Why AgriEID is more affordable

Old generation agricultural businesses sell through distributors, wholesalers and retailers. AgriEID sells direct to farmers.

Old generation

The product changes hands three times before it reaches you.

  1. Manufacturer
  2. Distributor
    Takes a margin
  3. Wholesaler
    Takes a margin
  4. Retailer
    Takes a margin
  5. FarmerPays for every step

These partners take a large slice of the revenue before the product gets to the farmer.

Next generation: AgriEID

The maker sells to the farmer.

  1. AgriEIDAustralian farmer owned
  2. agrieid.com.auOrder direct from our website
  3. Your farm

No partners in the middle. You buy from the business that makes the product, and the same business supports it. See how the savings work.

No rural store commissions

Our direct to farmer online model removes the sales commissions paid to traditional rural store networks.

No field sales reps

We keep no field sales reps on the payroll, which keeps our overheads down.

Lean and online

A lean structure and digital, remote ways of working cut costs without cutting quality.

A tighter supply chain

Strategic partnerships streamline our supply chain, and the saving is passed on to you.

A simple system

Hardware, software and support that work together

Affordable scales and tag readers, free mobile apps, cloud software with Farm AI, and online resources there whenever you need them.

Digital cattle scales

Bluetooth load bars that send each weight straight to your phone.

NLIS tag readers

Scan cattle and sheep NLIS tags and see each animal's history at the crush.

Free mobile apps

AgriEID Lite and Link for Apple and Android. Record in the yards, even with no reception.

Cloud software and Farm AI

Every animal's weights, treatments and history in one place, with insights from your own records.

Online resources

Quick start guides, video guides, manuals and a support assistant, day and night.

Family owned, community minded

What we earn goes back into Australia

We reinvest 100% of our profits back into Australia: into our technology and AI, and into the growth and wellbeing of small to medium-sized, grass-fed livestock operations.

Local jobs

We hire local Australians, and our staff and support are here in Australia.

Growth for local communities

We put back into our local community, so growth returns to the places our customers live and work.

The next generation

We are helping young people buy their first farms and expand their operations.

Our church community

We are members of our local church community and provide support for those in need.

Shop the Digital Farm SystemContact the local office
Australian owned

Australian Distribution Centre

Ourimbah Road
Tweed Heads NSW 2485
Phone 1300 345 882