Facial Recognition Technology (FRID)
This incredible new AI facial recognition technology analyzes and retrieves individual animal profiles and history instantly.
Simply upload 3 clear headshot photos for each individual profile (look for the green tick). Then, when in the yards, take a photo and upload it for an instant ID match.
Extremely useful if animals are stolen and tags are removed. It also works well if you do not want to use ear tags for ID, or if an ear tag has been lost or damaged.
This revolutionary new technology is designed to streamline livestock management and provide more precise data about each animal, making it easier to match newborns with their mothers’ digital records and track performance over time.
With this feature, you can upload photos of your livestock directly into the software as you process them in the yards. Our new facial recognition AI algorithm will then process these images, allowing enhanced tracking and monitoring. When 3 good images are stored in an individual profile, the animal can be identified with near-100% accuracy from a new photo, even after a significant period (for example, 3-9 months).
This technology also ensures that if ear tags are lost, the data can still be retrieved. It can also reduce the need for livestock branding, reducing workload and potential discomfort for animals.
Drone photos of newborns can be used to identify and match calves later (for example, during marking) to their mothers, so cow performance can be tracked.
The best and safest way to take an accurate picture is to have the animal in a head bail so the face is still and looking straight at the camera. This can also be done with a drone.
Instructions for Taking and Uploading Photos
To maximize the accuracy of facial recognition technology, photos must be taken correctly. Here is a quick guide:
- Center the animal’s face: Ensure the mouth, nose, and eyes are clearly visible and centered in the middle of the photo. This is crucial for accurate recognition.
- Lighting: Natural lighting is best. Avoid overexposed or underexposed images.
- Distance: Do not stand too far away or too close. The face should occupy most of the frame, and the full face (including ears) should be visible.
- Quality: Use a high-resolution camera where possible. The clearer the photo, the more accurate the identification.
Here is an example with eyes and nostrils in the center of the photo frame:

Once you have taken the picture, follow these steps to upload it:
- Navigate to the Photo tab in the livestock profile, or click the cow selfie image in the livestock main listing.
- Click Upload.
- Select the photo from your device.
- Wait for the system to analyze and recognize the animal.
- Save the entry to finalize the upload process.
Remember: the more accurately photos are taken and uploaded, the more effective the facial recognition technology will be as we roll out more features and functionality.
We hope you find this feature beneficial for your livestock management. Our support team is available for questions or assistance at info@agrieid.com.